While their national soccer team isn't doing great things at the European Championship, the Dutch app and AR builder LAYAR has enhanced its augmented reality platform with STIKTU. Stiktu is a new app that enables users to -as they put it themselves- 'remix the real world'.
The idea is as simple as it is brilliant. Scan reality around you, add whatever you want to the scanned image, and post it on LAYAR's virtual reality. What STIKTU does, is giving augmented reality into the hands of the people.
Now marketing and communication wouldn't be what they are if they didn't think of creative ways to use innovations. STIKTU opens a bright new world for AMBUSH MARKETING. Where Bavaria was covered in the international press for their ambush action with pretty girls dressed in orange dresses, today every action of your competitor can be hacked, used and abused for your own profit. STIKTU gives everyone the power to change anything and to add any comment, improvement or information to anything visible in the world.
So the hunt is open. Annotate campaigns, posters and shops to express your opinion or to hack your competitors efforts.
Use the environment to promote your shop - no media fee needed.
Hack your competitor's campaign and use his efforts.
Promote your shop or webshop.
