People in general and marketers in specific tend to think that 'evolution' is a progressive process without jumps.
True.
But that doesn't mean that nature never jumps forward and neither does marketing and business. As soon as you introduce an advanced element that fits an environment that was closed before, you can create a jump forward.
Compare it to Australia that meandered through its existence untill some fools introduced rabbits.
Anyway, the BRIC-countries can be considered as former 'closed' markets by their political system or their economic arrears. However, the techno-economic parity that we're living in today, grants full access to these areas to techno-jump over the 'western' heads.
SPICE MOBILITY is one of these techno-jumpers. This Indian telecom-player states on their site: "With "Innovation" as the company’s mantra, Spice began the process of revolutionizing the Communication & Entertainment sector, with its new age technologically advanced state of the art mobile phones."
Not only are they speaking of a 'mantra', putting their brand's spiritual dimension (cf. 4-D Branding) way ahead of the old approach, they're also actually doing it. Spice recently introduced the first 3D cell phone without 3D specs: "M-67 3D is bestowed with Auto-stereoscopic Display, which facilitate users to view three-dimensional images, enabling objects to appear more real & physical. The dedicated 3D shortcut key on the phone key lets users to switch amid 2D and 3D mode instantly. Further, the phone supports parallel version of 3D Image and Video format for that perfect viewing." And all that for under $100.
Wow.
Or what about the multi-SIM M-4580 that has enough battery to stay stand-by for 25 days. In short, while Europe is still fancying androïd apps and games (over 100.000 androïd apps since yesterday), India is winning the race. Best proof: Spice foresees 8 A&M's in the upcoming period...
I want more Spice in our market...
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