Deal with the Devil? GAP & Facebook ctd.

GAP has a special relation with Facebook. After handling reactions very poorly with the online community, they had to retract their new logo.

Since yesterday, Google has launched a couple of new features such as single sign-on (yeahaa), location APIs to enhance Facebook Places for theird-party apps and the possibility to offer local deals with that same Facebook Places. These local deals mean that you can check in on Facebook, go to the places app and find out what the local deals are near you.

GAP is one of the first brands to start using this: the first 10.000 customers to check in, get a free jeans. Meaning that the brand is making things up with the online community through 'free'. And those who are too late still get 40% off. Is GAP buying back its customers' sympathy this way?

Unhappy Facefans are already posting their frustration again: you do need an iPhone or an Android. Too bad for the Blackberries... (Me Android ;-) But most Facefans are very enthusiastic.

I wonder wether the jeans have the old or the new logo ;-)